One Bloom.
Many Ways to Become You.
Choose a bloom. Choose how you wear it. One flower heart, a hidden magnetic lock, and five lives — necklace, hair pin, clip, claw clip or brooch. Handcrafted from real botanicals.
Handcrafted from real botanicals, worn by you — no two blooms alike
Which bloom matches your energy today?
A 30-second quiz. Five emotional palettes, one flower that is yours.
New blooms this month
Most-loved blooms
The ones that sell out first — and get reordered for years.
Pick your mood
Five emotional palettes. Every bloom carries the one you need today.
Start with a set
Everything you need to wear your bloom five ways — from $139.
Two families of blooms
Shells that carry the ocean. Botanicals that keep a garden. Every one swaps five ways.
One bloom. Five ways. Ten seconds.
Choose your bloom
Pick a shell or flower core in the colour that matches your feeling today.
Choose your chain
Add any necklace — natural stone, crystal or 14k gold. Every chain fits every bloom.
Change the way you wear it
The hidden magnetic Bloom Lock clicks into necklaces, hair pins, clips, claw clips and brooches in seconds. No tools. No limits.
Keep growing your garden
Add new bloom cores, chains and bases anytime. Everything clicks together — that's the whole point.
The flower that follows you through your day
Worn as NecklaceWhat makes a bloom last.
Imperfection is my perfection.
Nothing in nature stays perfectly unchanged — and neither should you. We reject mass-produced perfection and value the imprints of wear, time and life. A flower fades, a leaf keeps its veins, fabric folds where you have lived in it. These are not losses — they are proof you lived together.
Worn, loved, photographed
2,000+ people have worn these blooms. Here's what a few of them said.
All Blooms
🧺 Every convertible order comes with a free spare magnetic clasp + anti-loss chain
Worn, loved, photographed
One bloom. Five ways. One beautiful start.
Not sure which set is you? Three questions, one answer: are you starting, collecting, or gifting the whole idea?
The smartest way to begin
Wear it five ways from day one
One bloom core plus every base you need — necklace, hair pin, clip, claw clip and brooch.
Save on the pieces
Sets cost less than buying separately, and every one ships in a keepsake gift box.
Grow your garden later
Add new bloom cores and bases anytime. Everything clicks together. That's the whole point.
A little garden to give
Every order arrives in a keepsake box with a handwritten note option. Gift-ready by default.
Already gift-ready
Every order ships in our signature cream keepsake box with tissue, a dried botanical and a ribbon. Add a handwritten note at checkout for $5 — we'll write it by hand, in our studio.
Let them pick their own bloom.
A gift card that blooms into whatever they need. Delivered by email, with a personal note from you.
Delivered instantly by email. Redeemable on any order, never expires.
Every bloom is a real piece of nature, made to change with you.
Selmaraw began with a simple question: why should a favourite piece of jewellery stay the same forever, when you don't? We press real flowers and shells into resin, add a hidden magnetic lock, and let one bloom become a necklace, a hair pin, a clip, a claw clip and a brooch — five lives, one little garden.
Pressed by hand, poured by hand, finished by hand.
Each flower is pressed, preserved and sealed in UV resin in our studio — one petal at a time. Then a medical-grade neodymium magnet is seated inside the gold bezel, tested to hold 500g, and every piece passes a hand inspection before it travels to you.
- Preserved botanicals and shells — never plastic prints
- Hidden magnetic Bloom Lock, tested to 500g
- Spare clasp + anti-loss chain in every order
- Hand-finished in small batches, never mass-produced
From shores, fields and quiet gardens.
Shells are gathered responsibly and hand-sorted for their colour stories. Botanicals are dried and pressed at their peak — so a petal keeps its veins, its shape, its truth. Our hardware is 14k gold-plated over brass, chosen to be kind to skin and long-lived in a drawer.
- Natural shells, preserved flowers, baroque pearls
- 14k gold-plated over brass hardware
- Medical-grade magnets — safe, strong, hidden
No two blooms are the same — that's the point.
We reject mass-produced perfection and value the imprints of wear, time and life. A flower fades, a leaf keeps its veins, fabric folds where you have lived in it. These are not losses — they are proof you lived together.
Your bloom is a living piece of nature — treat it gently.
A few small habits keep it blooming for years. Water, sweat and perfume are the three things preserved botanicals hate most — we'll love you forever if you keep them dry.
Preserved Botanicals
- Keep away from water, sweat and perfume
- Store in a dry box when not wearing
- Never leave in direct sunlight
- Every petal deserves a little love
14k Gold-Plated
- Wipe with a soft dry cloth after wear
- Avoid contact with lotions and cosmetics
- Store separately to avoid scratches
- Keep the magnetic clasp clean and dry
Natural Stones & Pearls
- Wipe gently with a soft cloth
- Avoid hard knocks and drops
- Never soak in water or jewellery dips
- Take off before sleeping or showering
Crystal
- Soft cloth only — no dips, no soap
- Avoid dropping on hard surfaces
- Keep away from extreme heat
- Store in the keepsake box when idle
Questions, answered like a friend would.
We're here.
Questions about an order, a product, or a return? Drop us a note — we reply within 24 hours, usually faster. Real humans, no bots, and we actually like talking to you.
hello@selmaraw.com
We'll never share your details. Scout's honour.
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Worn by you
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Real flowers. Real people. Real ways to wear them.
#MySelmaraw — worn by you, shared by you.
Your flower has a story. Grow it with us.
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